This isn’t just design. It’s a process rooted in clarity, depth, and intention.

At Inkwell Eight, branding isn’t a surface level makeover, it’s a deep dive. Everything starts with strategy: listening, asking the right questions, and pulling meaning out of the messy middle. From there, we build a brand that’s not only beautiful, but aligned with your voice, values, and vision.

I’ve spent 7+ years crafting brands that cut through noise and speak to the right peopleand that only happens with a process that’s part strategy, part intuition, and a whole lot of care.

about

inkwell

process

Branding Isn’t Just a Logo, It’s Your Identity in Motion

A brand isn’t just something people see.
It’s something they feel.

Yes, we create logos. But more importantly, we define meaning. Voice. Presence. Structure. When your brand is built right, it doesn’t just look good, it resonates.

To build that kind of connection, we need more than colors and fonts.
We need to know the heart of your brand, and the humans on the other side of it.

the details

Your Brand Is a Whole Identity

Think of your brand like a person, not just their outfit, but how they move, speak, think, and show up in the world.

  • The way they look. That’s your visual identity, logo, colors, and fonts.

  • The way they speak. That’s your brand voice.

  • What they believe in. That’s your mission, values, and positioning.

  • How they show up in a room. That’s your presence. Your vibe.

If you only design the outside, you miss the parts that actually make people trust you.

Inkwell Process

01. discover

We begin with a deep-dive brand questionnaire and strategy session. This is where we uncover your vision, values, audience, and the big picture “why.”

02. Define

I translate the strategy into a creative direction: moodboard, tone, colors, type. We align on the visual foundation before design begins.

03. design

Here’s where it all comes to life. Logo, icon suite, color palette, fonts, and brand patterns, each created with meaning, not just aesthetics.

04. deliver

Once everything’s refined and approved, you’ll receive all final files, your brand book, and the tools to launch confidently.

The INKWELL

Brand Identity Experience

THE SIGNATURE FRAMEWORK

For founders who want more than a logo. This is the foundation of how your brand speaks, moves, and takes up space—with clarity, confidence, and quiet power.

Timeline: 6–8 weeks
Investment begins at: $6,997

What’s Included:

Strategy Workshop

Uncover the essence of your brand:

  • Mission, vision, and values

  • Audience clarity + positioning

  • Brand personality, tone, and story

Visual Identity Design

A design system rooted in intention:

  • Primary + secondary logos

  • Submark/icon

  • Custom color palette

  • Typography pairings

  • Surface pattern + icon suite

Brand Foundation

Tools to keep it consistent and clear:

  • Brand strategy guide

  • Visual style guide

  • Mood board direction

  • 3 revision rounds

This is for brands ready to move with meaning—and make an impression that lasts.