BRAND IDENTITY DESIGN / PRINT DESIGN
ROGLOW
About Roglow
Roglow is a natural skincare brand rooted in simplicity and softness. This brand of skincare should feel like a nurturing, honest, and glow-inducing experience. The products are crafted with clean ingredients and thoughtful intention, allowing your skin to breathe, restore, and radiate naturally.
Strategy Overview
Our project began with a deep dive into brand strategy, uncovering the foundational elements that would guide every visual and verbal decision.
Brand Mission & Vision
Roglow exists to bring simplicity and calm to skincare, offering natural, gentle products that help skin glow without the overwhelm. The vision is to become a trusted daily ritual in people’s routines, where care feels intentional and results feel natural.
Audience
The audience primarily consists of women aged 25–40, who prioritize clean ingredients, thoughtful routines, and simple yet effective skincare products.
Positioning
Roglow is positioned as a modern, natural skincare brand that emphasizes ease, glow, and clarity. Unlike brands that overcomplicate routines or overload with ingredients, we offer simplicity with purpose and products that let skin breathe.
Brand Personality
Soft. Minimal.
Roglow speaks in a calm, clear voice. It invigorates the senses with its gentle yet assured tone. It’s beauty without noise. It exudes a genuine glow.
The Logo Concept
The Roglow logo was designed with the intention to feel clean, minimal, and modern, just like the products themselves.
The lowercase font reflects softness and approachability, giving the brand a quiet confidence rather than shouting for attention. It speaks to the simplicity of our formulas and the ease we want customers to feel when using them.
At the heart of the logo is a small, radiant star shape, our signature mark. It symbolizes glow, clarity, and transformation.
Color Palette
This color palette was created to align with Roglow’s core values of purity, calm, and natural beauty.
The soft blue hues evoke feelings of clarity, freshness, and trust, mirroring the soothing, clean essence of natural skincare.
The neutral tones provide balance and warmth, grounding the palette in simplicity and elegance.
